Our Ideal Franchise Partner

Our Ideal Franchise Partner

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Passionate about the IHOP and Applebee's brands and food service

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Has previous F&B knowledge and/or experience building brands(s) with a track record of developing and operating multi-unit concepts

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Committed to a long-term franchise relationship built on trust and respect, integrity and highest ethical values

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Experienced in Marketing & Customer oriented culture; and knows how to build a business and a brand

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Is highly capable, particularly in critical areas like supply chain, quality assurance, and has access to and ability to secure premier real estate

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Established infrastructure dedicated to the development of our brand (including marketing, supply chain, development, operations)

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Established operations and/or has existing business interests in a targeted market

Our Approval Process

As a first step, complete our online Request for Consideration. This will allow us to determine the initial fit.
Upon review of your Request for Consideration, and if there is a strong match, our Franchise Team will require completion of a formal application form, which will ask for more specifics regarding financials, ownership structure, etc. 
After reviewing the Application, a non-disclosure agreement (NDA) will be required, in order to share detailed business information. 
Dine will provide a list of materials and other information, to allow prospective franchisees to put together a business plan. Communications with different functions (e.g., operations, supply chain, etc.) will be available as needed to address questions and provide further information.
A business plan will be prepared by prospective franchisees, in order to fully explore the opportunities in new markets. A business plan will typically include information on ownership and management team, information on the market and consumer, competitive analysis, supply chain and quality assurance assessment, a market development plan, marketing strategy, and financial modeling, among other items.
During this assessment/approval process, the Dine Brands team would visit your market to assess existing operations, meet the team and further explore your business plan. 
Before signing the agreements, Dine Brands may require a visit to our headquarters or to an existing market. The purpose of such visit could include presenting the business plan in person, meeting the extensive team, and/or having a deeper dive into the restaurant’s operations. 
Upon completion of, review, and alignment on the business plan, Dine Brands will provide a term sheet that outlines the key terms of our agreement. It would include key commercial terms and a summary of the key legal clauses.
We will conduct further due diligence, which includes background checks, and corporate due diligence. Dine Brands will require documentation related to the principals/corporate entities. 
Once we have all of the due diligence completed, Dine Brands will proceed to send the final legal contract for your review and execution. Part of this step will include signing the Franchise Agreement and payment of the associated Development Fees as indicated in the term sheet.
Ideally, the first restaurant will open 6 to 12 months after the contract execution. Prior to the opening of the first restaurant, there will be various training programs geared towards management and staff. 
Interested in learning more about dual branded restaurants?

Request More Information